Orange : Project Management Office for a large Rebranding project

September 26th, 2017

Orange Belgium’s ex-CIO Erick Cuvelier explains how Aprico helped Orange coordinate a portfolio of over 30 tracks, in the context of a large rebranding initiative from the Mobistar brand to the Orange brand.

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In this difficult context, Aprico helped Orange navigate through many difficulties, supporting the program’s PMO through communication, change management and project management challenges. However, Orange Belgium completed the shortest rebranding effort of the Orange Group – And Erick Cuvelier explains how.

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